The basic premise of the paper is that your level of activity on facebook correlates to a higher score on the narcissism index. (a simplification - the scales are actually entitled spiffy things like "grandiose exhibitionism subscale" and so on).
Not such a stretch for the imagination - if you're constantly taking new photos of your ugly mug to update your profile picture on the bluebook, you have to have had a moments inkling about your self-love levels.
Side note - in being one of the few peeps not on facebook (yep, definite self congratulation going on, such a hipster) I've noticed a trend amongst the
Anyway, my point was thus: my reaction to the paper was self-congratulatory, and I mentally gave myself points for avoiding the narcissism-evil-pitfall.
Of course, I immediately hit myself in the forehead and docked myself a bajillion narcissism points for not only having the thought - but maintaining a blog; perhaps the most narcissistic activity possible on the internet.
Definitely a witch
Honestly, sometimes I just completely forget myself.